What is Embedding and How to Embed Social Media Feeds on your Website?

Embedding refers to the integration of images, links, videos or digital media into social media posts or website. One of the common applications of embedding is include a visual element on social media post to increase clicks, but embedding also works well the other way around, by embedding links to social media on your site.

The process for embed a feed or profile on your website involves building a widget and inputting its HTML code into your website code. Building of each plugin and widget vary on which platform you are looking to include.

The process is simple if you have a general understanding of website coding. If you are working with the site WordPress or WIX, you can use separate widgets provided by these sites.

If you’re doing it your own, I’ve outline the steps for Instagram.

For Instagram:

Instagram does not does not provide users with the plug-in generator. In fact Instagram only offers instructions for the users on embedding an individual post. If you’re looking to embed an entire Instagram profile or feed, you may have to work with a third party solution.

Depend on which host you use, you may have an embedding tool for Instagram already built. If you use WordPress, you can use the Instagram feed plug-in, which connects your Instagram and website directly.

There are few tools to help you insert your Instagram feed on your website. Instawidget is one of the many resources small business owners can use, Input your Instagram username, toggle the features and sizing, and embed the code. Additional solutions are light-widget and snap widget. Whichever tool you use, including your Instagram feed on your website can help you drive sales.

Many of the tools are free to use but the may come with many drawbacks and limitations. Research your options carefully to find the best solution for you, Instagram is an popular platform to promote your website. But you have to keep the purpose in your mind you have to embed your site with social media.

social media allows you to connect with your customer base in a personal and meaningful way, but having a presence on those platform is equal to nothing if people doesn’t know its presence. An easy and effective way to build a stronger online following is to embed with Facebook, twitter, Instagram, LinkedIn and Pinterest feed and profiles directly into your website.

34 thoughts on “What is Embedding and How to Embed Social Media Feeds on your Website?

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